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Picto White & Matte Black 40mm Watch

Brand: Picto
Estimated Availability: Ships in 2-4 business days.
Shipping: Free shipping on orders over $100
Item Sku: RD-43379-4120MB
Regular price $ 175.00

Picto White & Matte Black 40mm Watch

Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch. The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen.

Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand.

The result is PICTO. PICTO means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics the watch manages to provide a picture of time like no other watch. PICTO is the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.


  • Design by Steen Christensen and Erling Andersen 1984
  • Water resistant: 5 Bar (Shower)
  • Crystal: Mineral
  • Movement type: Quartz
  • Movement Brand: Miyota
  • Dial Color: White
  • Hand colors: Black / Black
  • Strap Color: Black
  • Watch Back Case: Snap On
  • Clasp Type: Buckle
  • Battery: SR626SW


                                    • Diameter: 40 mm
                                    • Case Thickness: 8 mm
                                    • Band Width: 20 mm
                                    • Band length: 140 - 200 mm


                                                    • Case: Black coated stainless steel
                                                    • Back Case: Stainless Steel
                                                    • Band: Leather


                                                    This item is covered under our 30 day return policy.