Aruliden

Aruliden is a brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006. Rinat Aruh, with her non-traditional approach to design and marketing, has led and collaborated on diverse projects for retail environments. Johan Liden, originally from Sweden, began his US experience by working for clients such as Birkenstock, Nike, BMW, Nissan. He was then recruited by Nike's Converse division, where he shaped some of our favorite products in the marketplace.