Braun Men's Square 12/24HR Digital LCD Watch

After a hiatus of many years, Braun watches and clocks are back in production in 2011. Braun's decision to re-issue their collection, including some of the rare LCD watches from the 1970's, gained approval from Dietrich Lubs, co-designer with Dieter Rams. Lubs credits their independent and functionally-oriented design for the continued relevance of the Braun timepiece collections, some thirty years after their introduction.

The reappearance of Braun's complete wristwatch is a testament to the genius of the designers, and it hints at the numbers of loyal Dieter Rams and Dietrich Lubs fans around the world. Today's Braun watches are based on the original designs with slight modifications, bringing them into the 21st century.